Inspyrium

After months of preparation, experimenting with recipes, building a mega vegetable garden and designing and burning a brand new label, the time had finally come: Inspyrium Flavours went live! The brand new catering label of the greenest event location in the Netherlands with its beautiful recipes and dishes I was allowed to capture. And the two most important keywords? Creativity and color. Say no more!

The greenest event venue

Inspyrium is located in the heart of one of Europe's largest tree nurseries. An impressive place, surrounded by 300,000 large trees in various shapes and sizes. What once began as a meeting place for visitors to the nursery has now grown into the greenest event location in the Netherlands. With that comes its own catering label: Inspyrium Flavours. At the beautiful location in Cuijk you will find from now on a huge vegetable garden where all the ingredients for the recipes are grown. Everything that is harvested today, they process directly in the kitchen with their own recipes, so that every meal is fresh, pure and sustainable. This way, quality is completely in their own hands, from garden to plate.

Colorful and creative

Color and creativity were the common threads throughout the concept - from the visual identity to the plate (or shelf). The origin of the products played a key role: everything starts with honest, pure ingredients from their own vegetable garden. Two of the most telling examples? An edible vegetable garden with a base of hummus finished with fresh candy vegetables from their own land and a crate of trusses from the tree nursery with fresh Brabant sausage rolls. Surprising, flavorful and completely in line with the story.